How to Be a Growth Hacker in 2020, and How to Become One

This person parlayed a marketing background into a growth marketing position at HubSpot, a SaaS that helps companies with growth marketing via content marketing.
This person used a background at HubSpot to pick up growth positions at various startups ultimately culminating in an executive growth position.
This person actually had a background in chemical engineering, but became a digital marketer and thanks to the stint at Microsoft, a growth marketer.
‘Purple Cow’ is Godin’s term for something that makes people talk. Organic word of mouth marketing should always be the aim.
From Nir Eyal’s Hooked
From Jonah Berger’s Contagious
Content marketing targeted toward search inquiries, similar to a Quora answer, is the theme of this book by Marcus Sheridan.
Advertising that is relevant to the targeted consumer is called permission marketing, Again, a product of Godin.




Growth hacker, engineer, naturalist, founder, and VC,

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to create Instagram Stories Images for Business in less than 10 minutes (with Pictures)

10 LinkedIn Metrics You Should Be Tracking

How to Find Your Tribe: Defining a Killer Target Audience

How To Sell More In MLM?

What Is Content Marketing?

Facebook Ads Manager: A Beginners ‘Beyond the Boost Button’ Guide to pull more leads in 2017


Meet Our Team: Taylor Severson

I’m No Social Media Darling Yet: My Evil Plan for Domination

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ben Greeley

Ben Greeley

Growth hacker, engineer, naturalist, founder, and VC,

More from Medium

US Stocks Finish April with Best Month Since 1987. How?

AML Watchlist Screening List and Types | Argos KYC

10 steps to an awesome lesson structure for course creators

Reasons Why You Should Join The ‘Defi-ing’ Bandwagon Today.